DRX – Direct Reduction Experience

DRX – Direct Reduction Experience

Trade Fair Concept with Interactive 3D Application and Animation for thyssenkrupp Steel

Target Group-Oriented Communication at the Trade Fair

For thyssenkrupp Steel, we developed a trade fair concept that includes an interactive 3D application and an animated video. The goal was to convey the complex structure and technological innovations of the new direct reduction plant in a clear and engaging way.

Making Complex Technology Understandable

The construction and functionality of a direct reduction plant are highly complex and require in-depth technical knowledge. Our task was to make the technical details and scale of the project accessible to a wide audience. We highlighted the innovative potential of the new process while clearly communicating the importance of the project in terms of thyssenkrupp Steel's sustainability goals.

Tailored Formats for Different Audiences

To make the direct reduction plant and its innovative technologies accessible to a broad audience, we developed both an interactive 3D application and an animation. 

The application allows technically interested trade fair visitors to explore the plant in real time from various perspectives and gain insight into its processes.

Meanwhile, the animated video provides a simplified and focused representation of the complex workflows and the plant’s sustainable design.

Added Value That Lasts

Both formats were designed to be effectively used not only during the trade fair but also beyond. The interactive 3D application is displayed as an exhibit in the reception area of the sales building, while the animated video is used for presentations, on the website, and in social media.

Results That Impress!

By combining the interactive 3D application and animated video, we created an immersive experience that offers interested parties a unique insight into the direct reduction plant and the innovative technology of thyssenkrupp Steel. The audience can virtually explore the plant and learn how the new technology contributes to reducing CO₂ emissions and making the future of steel production more sustainable.

Our Expertise for Your Success

Do you want to communicate complex topics in an understandable and target-oriented way? Making challenging content clear and engaging is our strength. With our expertise, we make every subject tangible. Let’s turn your ideas into clear, persuasive messages—contact us!

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