DRX – Direct Reduction Experience
A Look Into the Future of Steel Production: With an interactive real-time 3D application and animation, trade fair visitors were able to experience thyssenkrupp Steel's direct reduction plant up close—clearly and easily understandable!
Health Reality Labs
The funding project creates a bridge between the creative and health care industries with the help of the real laboratory and the interactive service platform, to explore applications in the field of augmenting reality.
KryptoKids: Serious AR-Game
KryptoKids has set itself out to encourage children to come to terms with the protection of their own data from an early age in a playful way.
thyssenkrupp: VR-Conferencing
Enables engineers at different locations to work together as a team by synchronizing the participants in the virtual reality. Users load CAD & simulation data and work in a virtual space.
thyssenkrupp: VR-Experience
The Virtual Steel Experience is a VR brand experience in which visitors experience the brand identity and materials technologies of thyssenkrupp in a hands-on and exciting way.
thyssenkrupp: AR sales app
The Sales App offers a technologically impressive entry into the face-to-face customer pitch. It provides the information in the form of an interactive, spatial real-time 3D presentation using state-of-the-art AR technology.
METRO: VR-Store
User research in the VR-Store to review new retail concepts and optimize the customer journey. The results have been used to already eliminate vulnerabilities during the planning phase and to optimize the store layout.
HOLOSHIP: Arcade Game
HOLOSHIP is an interpretation of the classic "Battleship" in the 3D space. The players position the ships and projectiles with the touch board and see the hits or misses as a holographic projection in 3D.
thyssenkrupp: Animated Film
AS Pro is an innovative coating used in hot forming of high-strength steels. On the web, at trade fairs and in customer meetings, the explanatory video offers a compact introduction of the new technology in the form of infotainment.
METRO: Mobile Instore AR
The in-store customer journey was explored with the use of augmented reality. Prototypically, six cases of application were tested in the store, and a B2B customer survey was conducted. The results were incorporated into the service design.
thyssenkrupp: Key Visual Design
Development of the Selectrify Key Visual for web, print & trade fair communication. The CAD data was prepared, missing components were redesigned and 3D modeled. Afterwards, the model was rendered in different variants.